Does Facebook Use in the Office Lead to ‘Social Notworking’?
Nucleus Research finds that corporate workers lose nearly 1.5 percent in office productivity by using Facebook at work, the latest study on whether social networking sites hinder or help enterprises. The research company also finds that Facebook is used as an alternative messaging and collaboration platform to Outlook, Gmail and other tools. This may pose security risks.
Corporate employees may fritter away nearly 1.5 percent of their office productivity by using Facebook at work, according to a new study from Nucleus Research.
The research company interviewed 237 randomly selected office workers about their Facebook use and also found that the social network is being used as an alternative e-mail platform to Outlook and similar applications.
Seventy-seven percent of these workers had a Facebook account, with nearly two-thirds of those users accessing Facebook for at least 15 minutes a day
Accordingly, Nucleus researchers noted: “It’s not surprising that more than a few respondents identified with the term ’social notworking.’ Given that 61 percent of employees access Facebook at work, companies can reasonably estimate a cost of 1.5 percent of total employee productivity.”